You can master the skill guaranteed to have a return on investment - for as long as you'll be in business.
Write words that stop people from scrolling and get them to connect, follow, trust and buy from you.
*digital download
Nothing is more frustrating than spending hours posting on social media and getting nothing back. No comments. No sales. No replies to your emails.
It feels like no one cares, and there's no point in even trying to stay consistent.
Until you post a random photo from your holiday and suddenly get 50 likes.
"Where were you people when I was talking about my business?!"
I know. Unpleasant. But it's solvable. Through the words you write.
Once:
people will engage (or at least buy).
And you can start right now, with a few tweaks. And I've got 50 examples to take inspiration from.
I'm a non-native English speaker, and everything I know about writing in a foreign language had to be learned, practiced, improved and practiced again.
I wasn't born with it. And if I could do it, so can you.
Hi, I'm Andreea, writer, Certified High Performance Coach, published author of "The Introvert Who Could", and owner of businesses since I was 22 years old. Actually, since I was 7, if you count selling the water bottles that my mum got from work for free to my thirsty friends at the playground.
Having started my online business journey with a fitness blog, the skill I invested in the most was copywriting. Every time, it paid back tenfold. My email campaigns and social media posts have generated revenue in different industries, selling different types of products: fitness memberships, business coaching, and personal development workshops. I also published a non-fiction book that received the same feedback every time: "Wow, she really gets me".
You'll read examples of social media posts, ads, taglines, product names, and even buttons that perform well. I break them down and explain why they work.
You'll read four of my own emails that had an open rate of more than 40%, along with some guidelines and tips for better storytelling.
We'll go through all the sections of a sales page to identify all the important elements.
When I launch a new product or service, I go through a series of at least 5 emails. In the Golden Copy Collection, you'll have an example of one of those 5-email series for the launch of the same product as the sales page above.
Podcasts can be a great tool for visibility, but being a guest takes a little bit of homework. I share with you how I prepare before I send a pitch, and how I structure the pitches.
Write copy that sounds good and clever and delivers the message effectively. The only piece you'll ever be ashamed of is that letter you sent to your high school boyfriend.
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